The Wall Street Journal (WSJ)
recently reported what car enthusiasts have known for some time: the car's the latest boom-box.
According to the news source, an increasing number of automakers are teaming up with named stereo brands like Mark
Levinson or THX (pictured in a Lincoln Zephyr/MKZ) to install their high-end system in many of their lower-end vehicles
such as mainstream mid-sedan, trucks, and compact vehicles. The Dodge Caliber, for example, can be optioned with a sound
system called MusicGate Power from Boston Acoustics.
The emphasis on music systems, including
built-in iPod adapters, is seen as a way for the automakers to differentiate themselves. Interest is also driven by the
increasing number of Americans who are confined in their vehicles due to distance or traffic. Says television writer
Paul Raff, "I do an exorbitant amount of commuting so why not have the best sound system?"
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